SUBWAY® Restaurants has launched its Lucky Lobster Sweepstakes and Instant Win Game*. To enter, fans can visit participating SUBWAY® Restaurants across Canada and purchase a 21oz. specially-marked prize cup fountain drink.
Next, fans must peel off the label to reveal a unique contest PIN code and visit www.subway.com to register and type in the code. An animated lobster trap will drop into a pool of lobsters, and if the trap catches a lucky lobster, winners will receive one of 400 $50 SUBWAY® cash cards. All participants who register and input a PIN code will be entered for a chance to win the grand prize of $20,000 which will be chosen at random at the end of the promotion.
The Lucky Lobster Sweepstakes and Instant Win Game runs from June 29th to September 6th at participating SUBWAY® Restaurants from coast-to-coast.
The launch of the Atlantic Canada Lobster sandwich and the Lucky Lobster Sweepstakes will be supported by a national television advertising as well as a digital media campaign which will run from June 29, 2015 to September 6, 2015.