Thursday, September 28, 2017

5 Ways to Cut Your Business Marketing Costs

Some smaller businesses think that a marketing strategy is something they can do without, but they’re going to be missing out on a huge amount of business because, although a lot of marketing is extremely competitive and done over the internet, a lot of it is surprisingly easy and both time and cost effective. Of course, you can easily go too far the other way and make poor marketing choices that cost a lot of money without generating many more leads or sales. This is a guide to finding the balance that’s right for your business, as well as a few marketing tricks that could drastically reduce your outgoings.

Don’t Make Rookie Mistakes

If your site doesn’t work on mobile devices then you’re missing out on the majority of online searchers, and if your site works on mobile devices but is tricky to navigate, then you might as well not bother. The mobile version of your site will have the greatest effect on your search engine ranking, so there’s no excuses for getting it wrong. Another mistake is to outsource your marketing to disreputable companies that will use invasive strategies that will enrage any potential customers. These are the don’ts that you can’t afford to overlook.

Don’t Shoot Yourself in the Foot

There are hundreds of marketing deals and promotions and cheap solutions that could turn your marketing situation around if you had a level of trust and were able to be opportunistic when you need to. For example, Adobe Spark has a free logo maker, which could be a cheap solution to what you might expect to be an expensive problem. Look out for these deals.

Link Out to Big Sites

You may be worried about sending customers away from your site, but if you direct potential customers to sites that they will find relevant and interesting then they’re going to remember that they put their trust in you by using a link you provided, and it paid off. Of course, you need somewhere to put these links. Add a blog section to your website so you have another forum to communicate with customers, and if you can’t afford to keep it regularly updated with what you’ve been up to then make content less regularly, but content that will remain relevant for a long time.

Collaborate with Those in Your Shoes

You aren’t the only business that struggles to afford to market on a grand scale, and you shouldn’t think of your business as competing against all other local businesses. Work with non-competitive businesses in your area to find cheaper marketing solutions – for example, if you pool your resources, you could sponsor a local concert that has your branding all over it, without too much expense.

Never Stop Auditing

Don’t take anything for granted. If you’re developing a marketing strategy on a tight budget then you can’t afford to make any poor investments, so review the progress of every element of your strategy and remember you’re in charge. Cut anything that isn’t translating into more customers.

5 Innovative Ways To Save On Home Improvement Living On A Single Income

When your home is in need of repairs, it is important to complete them as quickly as possible in order to avoid other problems. However, saving money for repairs can be difficult if your family is living on a single income. Luckily, there are some things you can do to save cash faster so you can complete necessary upgrades or fixes in a timely manner. 

1. Have a Portion of Your Check Direct Deposited to Savings

Direct deposit is a great tool for saving money. Most companies allow employees to have their paycheck deposited directly into multiple accounts; you could have a dollar amount or percentage of your pay automatically go into a secondary checking or savings account each month. Many employers have a company portal where workers can change direct deposit options. If you do not, contact your HR or payroll department. Once you find out how to make the change, you need to decide how much you want to save. 

2. Host a Garage Sale

Having a garage sale is a great way to get some extra cash together and one that is often overlooked by people in need of money. It is easy and affordable to have a garage sale. A great way to get the most out of a garage sale is to ask several friends or family members to join you. You and your frugal friends can make eye-catching signs and take an ad out in the paper. Saturday and Sunday ads are usually the best for exposure. 

3. Eat at Home and Bring Your Lunch

A quick way to save cash is to eat at home and bring your lunch to work. Stopping before work to grab breakfast and going out to eat during lunch wastes a lot of money that could be used for home repairs. Bring bread and deli meat to work. When lunch hour rolls around, make yourself a sandwich. Cut back on beverage spending, too. Bring a large bottle of your favorite juice, tea, or soda instead of stopping for drinks at convenience stores and gas stations. You will be pleasantly surprised by how fast you are able to save. 

4. Return Unwanted Items

Do you have a closet full of items you meant to return but you have not gotten around to it? If you do, return them! Returning unwanted items that have been sitting in the closet is a great way to rack up the cash you need really quick. Even if you do not have the receipt, a lot of retailers will still issue you a refund. Make sure you bring your driver's license because that is almost always required when you do not have a receipt. 

5. Can't Return Them, Sell Them

Sell any items you do not want that you are unable to return. Use eBay, Etsy, Craigslist, Facebook, or any other tools to sell the things you no longer want or need. Many times, items with the tags still on them sell for more on eBay or Etsy than what you originally paid. 

These great ways to save up some cash are simple and easy. So, if it is time to replace your HVAC unit or you want to remodel your bathroom, follow these simple tricks and you should get the job done faster.