BIC® Pocket Lighters is celebrating 40 years in Canada! To commemorate this milestone, BIC is launching a new website today – and encouraging Canadians to enter the “BIC Flicktacular™ Contest” where you can submit original designs for BIC Pocket Lighter wraps.
With almost one-third (31%) of lighter customers saying that graphics and color are somewhat to extremely important when making a purchasing decision, the “BIC Flicktacular Contest” is inviting Canadians to fire up their creativity and try their hand at inspired designs!
BIC is also introducing eight limited-edition “Flick My BIC” funky designs to mark BIC Pocket Lighter’s 40th birthday. Representing the carefree style of the ‘70s, look for them where BIC Lighters are sold. Other unique wrap designs include hockey team logos, beer brands, and fun, colorful mosaics.
Designs can be submitted from December 6, 2013 through to February 7, 2014 and the public can vote to “pick their BIC” from February 19 through to March 13, 2014. Each person can enter one vote per day for their favourite lighter and two vote entrants will be chosen by sweepstakes to win $1,000 each. Late March, 40 design finalists will be revealed, out of which eight design winners will be chosen mid April. Each of the eight winning designers will receive a $1,000 prize. For full rules and entry details, visit: www.flickyourbic.ca/flicktacular