Introducing PLAYMOBIL’s Newest Sustainable Theme, WILTOPIA!

Thursday, July 14, 2022

Introducing PLAYMOBIL's launch of WILTOPIA - Playmobil’s new product series of playsets made of 80% sustainable materials that will bring adventure and learning to children aged 4-10, with a focus on discovering the diversity of our planet. Through play, children will “travel the world” and learn about animals, nature, geography and sustainability.

The first product series launches on July 8, featuring sets of animals with trading cards!

  • Each pack comes with a trading card with a QR code and interesting facts about the animal

  • Educational audio content for all animals that can be accessed via the QR code

  • Augmented reality function and educational video short formats

  • Quiz with animal knowledge from products, audio content and the knowledge cards

What’s to come:

  • September 2nd:

    • DIY-Advent Calendar with animals of all 7 continents (SRP $64.99 CA)

  • September 9th:

    •  6 play sets: The Palmers in Amazon Region (SRP $22.99 - $154.99 CA)

  • January 13th, 2023:

    • 2 promo packs: The Palmers in Amazon Region

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