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HOW I INCREASED MY WEB TRAFFIC BY 200% IN 24 HOURS.

Friday, June 21, 2019

GOOGLE RANKING CHANGES AND UPDATES IN 2019: HOW I USED THE GP STRATEGY TO SEE A 200% WEB TRAFFIC INCREASE.



If you were not in the know, Google just rolled out a ranking update two days ago. YES, yet again, it's all about winning at this ranking game on Google. And for me, it's been a really interesting journey.

As I'm writing this my current page views are at 1,503 with 584 users from 3 views and 3 page views in just 17 days, which is so shocking because it hasn't even been a month. These numbers are an update from the one on the GP STRATEGY PAGE as I created that before this article.



I started this journey on 3rd June. I had NO TRAFFIC at all on June 2nd. And on June 3rd, my WEB TRAFFIC SPIKED UP. It was so amazing.

I had no organic search, now I have crazy traffic coming from organic search meaning Google has started ranking my pages. I had no social traffic, now I do. I had no referrals, now I do. 

And all this is because of this GP STRATEGY I created out of frustration to really grow my traffic. Guys, this truly works.

And...

Another thing that truly amazes me is that within this short period of time between May and June, there have been two Google updates, but my web traffic has grown tremendously.

BUT WAIT...

I've heard most "GURUS" out there speak of loss in traffic due to such updates, but why hasn't that been the case with my traffic? Oh, well. They're the gurus...

BUT...

If I'm being honest, there were some things I had to implement on my site before undertaking this strategy. And I believe that's why I have seen such exponential traffic growth in such a short period of time regardless of any sort of Google updates.

Now, if you look at my stats on most of the website analyzers, you'll obviously notice I have been in the blogging game for a while with little to no traffic at all for months on end. And in all honesty, it was really hard putting in all the effort and seeing no changes.

In fact, check out a report from Serranking of my Blog stats up until May 2019.  I only had 2 ESTIMATED organic traffic.

I cannot wait for them to roll out the stats for June. It's not even about bragging. It's about that feeling of success when you've really worked so hard and for so long and finally getting to see some results.

Now, I'm going to share with you the steps I took a few days before June 3rd - before implementing the GP STRATEGY - that served as the blog pillars to an explosion of my blog traffic in such a short period of time.

So....


Here are the 5 STEPS I TOOK RIGHT BEFORE IMPLEMENTING THE GP STRATEGY TO INCREASE MY WEB TRAFFIC BY 200% IN 24 HOURS.


1. Mobile-friendly Site.

2. Submit Sitemap to Google Console.

3. High-quality Content Creation.

4. Adjust your blog URL.

5. Fix Broken Links and Increase Internal Links.

6. User-Friendly Site.



1. Mobile-Friendly Site. 


We already spoke of how the number one key to success is to follow Google's metrics of ranking and just last month, Google started highly ranking sites that were mobile-friendly.

You don't believe me. Look at this.

This is one of the emails I received from Google console with one of the websites I'm currently managing. It's a fairly new site. I had to acquire consent from the owner to post this screenshot.
So what does this mean?

It goes to show that this factor really matters to Google enough for them to actually send an email but first and foremost, you have to be able to submit your sitemap to Google console. Speaking of which, let's talk more about that.


2. Submit Sitemap to Google Console. 


In simple layman's terms, a sitemap is basically how you want your site structured. When you submit your sitemap, Google is able to categorize your content and is able to understand what your content is about. The format of a sitemap is XML and usually appears like this:
But it all depends on which platform you're using. If you're using Wordpress, Yoast will generate a sitemap for you. If you're using Blogger, use this link to generate your sitemap.

Let's just say, you have a new website that you need to be crawled faster, you need to submit your sitemap. This can take a couple of days or a couple of hours.

If you have a new blog post and a new website, simply submit your new blog URL to Google console to have it crawled faster to rank faster and gain more traffic.

But before you actually submit any blog URL, you need to have actually created a high-quality article. Let's talk more about that.


3. HIGH-QUALITY CONTENT CREATION. 


My literature professor once told me that great content is created with purpose, intent, and structure.

Any good piece of content, no matter the genre or niche, needs to follow those three basic outlines.

So let's say you're in the lifestyle niche and you want to talk about home improvement strategies. First, you need to really put yourself in your audience's shoes by asking yourself simple yet crucial questions based upon your audience's needs.



  • What would I be looking for if I wanted to improve my home?



  • How much would I be willing to invest in regards to my income?



  • What would be the basic things I would first consider before any secondary desires when it came to improving my home?



  • Why would I even want to improve my home in the first place?



  • And which stores would help me achieve the desired look in accordance with my budget?


Actually, these questions, if well answered, would literally help you narrow down your target audience in that particular topic, the sub-topics to lay down and finally, the intent which would be to assist your audience to improve their homes effectively on a budget while achieving utmost satisfaction.

Then, you would need to choose a topic, a low competition keyword that you can easily rank for, and a subheading to help with this mind-boggling component known as Search Engine Optimization that really gave me a headache when I started my journey.

You can find out how to craft highly optimized titles in the GP STRATEGY.

So now, you have a blog post. The next step is to post it but before you do that, adjust your URL. Let's talk more about that.


4. ADJUST YOUR BLOG URL. 


When I say adjust your blog URL, I literally mean that you should remove the date part of your blog URL. Google is all about sharing evergreen content and so is its audience.

So imagine, you have a blog post that you created, say, a year ago and the date is still on the URL, do you think that readers will think your information is up-to-date with the current trends regardless of your niche?

Different people have a certain preference when it comes to the age of a certain article. Most people don't believe in reading older posts and so do you.

As long as I do not know that the content is old and still perceive it to be valuable content, then I'm more inclined to click on this rather than knowing it to be an old piece of content with no current updates.


5. FIX BROKEN LINKS AND INCREASE INTERNAL LINKS. 


I know this is something you have probably heard before but it actually works.

This is what happens on a regular basis on your blog. Google crawls your site every now and then. That is why if you're using blogger you can notice a significant difference in blog traffic statistics displayed in comparison with Google Analytics because blogger doesn't filter those statistics when Google crawls your site meaning you should never follow the stats shown on blogger for that simple.

But...

For that simple reason again, you have to check on your internal links and any broken links because when Google does crawl your site, they are able to find such broken links.

And in Google's eyes that is a red flag for a poor site with low-quality content, a site that is not user-friendly. Ultimately, what happens is Google simply stops showing your site on the SERP (Search Engine Results Page) and you continuously lose traffic and ranking simultaneously.

You can check your broken links here and fix them ASAP.


6. USER-FRIENDLY SITE. 


Yes, we just spoke of a user-friendly site. Obviously, Google is very keen on the user experience and the slightest indication that your site is not user-friendly automatically sends bad signals that your site is unworthy of your current ranking and you automatically begin losing your Domain Score almost immediately.

I know this because when I was changing the theme of this blog, there was a period where I wasn't able to place all the links where they were supposed to be. And literally the next morning, my DA had dropped a spot down. The effect was that fast.

This means that Google really values the usability of a site.

So...


How can you make a site user-friendly?

Ensure all the buttons are clickable. 

If you want to increase the user experience, you can use the heat map by CrazyEgg. It's free for 30 days after which you start paying a small fee. It will show you where your traffic is actually clicking the most and why they are if it is not a button or better yet, just add a button there.


Ensure all the external links are not broken.

That is, make sure that all the sites that you're currently linking to are actually quality sites with quality content constantly being updated. Use the tool I provided above to have routine checks for your site. Just to be on the safe side, depending on the number of times you post, I would recommend, having a bi-weekly routine checkup.


Loading Speed.

The best way to increase loading speed is to use tiny PNG to lower the size of your pictures then you will notice a jump in your site's loading speed. Faster loading speed means more traffic and less bounce rate. Speaking of bounce rate, let's talk more on that.


Bounce Rate.

If you use Google Analytics, you know what bounce rate is. But if not, it's the rate at which visitors leave your site once they land on it. You should strive to get your bounce rate to be as low as possible.

If you have a blog or website with a bounce rate of over 70%, you need to seriously reevaluate the type of content that your churning out.

If you have a bounce rate of 40% to 55%, then that's average. That's a good sign that your audience is actually engaging with your content (reading your content).

The only thing is that you need to figure out why they aren't staying long enough to the end of your blog posts or figure out if your blog posts are too short.

If you have a bounce rate of 20% to 30%. That is above average. And you should be really proud of yourself.

This is such a huge plus if and when you start reaching out to brands for brand partnerships and even when you want to sign up to sites like Mediavine for ad placement.

Increase Internal Links. 

When I started out, I wasn't doing this at all but I soon came to realize that the more I linked to other posts on my blog, the more people were staying on my site thus bringing down my bounce rate.

Another interesting thing is that Google takes links to be a very crucial aspect to the point where they actually rank posts with higher internal links than those with less.

The reason is that Google sees such sites as valuable to the users as the content produced is similar to each other or directly relies on each other to give valuable information to the reader.

Since my journey started I've seen bloggers pull the worst mistakes when it comes to this step in that they link randomly to topics that are not in any way linked to each other. That is a bad step. That will not decrease the bounce rate rather it will seem very spammy to your readers.


Increase Backlinks.


There are several ways to increase backlinks. As you know, backlinks are directly proportionate to the domain score. That is the higher the number of quality backlinks, the higher the DA score. And the higher the DA score, the easier it is to rank your blog posts meaning more traffic and more revenue.

If you're ready to skyrocket your traffic, check out the ultimate strategy that I used to actually increase my traffic from 3 page views to 1,503 page views in just 17 days.














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