This year National Sandwich Day will be full of giving. For every sandwich purchased with a drink on November 3, 2016, SUBWAY® Canada will donate the monetary equivalent of a meal to Food Banks Canada. In addition to donating a meal, participating sandwich shops will also give the purchaser a second sandwich of equal or lesser value.
Through this initiative, SUBWAY® will donate the equivalent of 303,030 meals* to Food Banks Canada, which is approximately the number of children across the country that rely on food banks every month. A portion of the donation will support Food Banks Canada’s 550 food banks through their national food sharing system. The donation also marks the first national meal donation by SUBWAY® Canada.
Over its history the sandwich shop has focused strongly on giving in local communities as franchisees get involved in initiatives that support their local neighbourhoods. This history made Food Banks Canada a natural fit as a charitable partner as they also focus on helping within local communities and are increasingly concerned with providing fresh foods to those in need.
Through capacity building initiatives and increased efforts to provide essential food to people in need, 40 per cent of the food shared by food banks are fresh foods. With a 26 per cent increase in food bank use since 2008, Food Banks Canada has reported that 1.7 million Canadians this year alone will turn to a food bank for help.
“We’re moving into an incredibly busy period for food banks so this donation from SUBWAY® restaurants couldn’t have come at a better time,” says Pam Jolliffe, Executive Director, Food Banks Canada. “Our partnership with SUBWAY® is a huge opportunity for us to not only ensure our shelves can be stocked but also to drive awareness of the increasing need for support on a national scale.”
Several agencies are supporting SUBWAY® Canada’s National Sandwich Day efforts. Public relations and social media support is being handled by Veritas Communications. TV and digital advertising creative was produced by Sid Lee. All media buying was coordinated by Carat.
For more information about SUBWAY® Canada and the National Sandwich Day initiative, join SUBWAY® Canada’s online community atwww.facebook.com/SubwayCanada or follow @SUBWAYCanada.
*SUBWAY® will donate the monetary equivalent of a meal up to a maximum donation of $100,000. $1 helps to provide 3 meals acquired by Food Banks Canada and shared coast-to-coast with 550 local food banks