Friday, January 15, 2016

Bolthouse Farms, Chef’d and NFL Players Kyle Rudolph and Chad Greenway Team-Up to Bring Fans the Ultimate “Big Game Party in a Box” Experience and Sweepstakes (USA)

The countdown to the Big Game is on! 

Starting today, Rudolph and Greenway are vying for votes through a head-to-head cook-off video to compete for the fan favorite dish. After watching the video viewers can vote for their favorite meal and enter the “Big Game Party in a Box” sweepstakes for a chance to win a football tailgate package for the 2016/17 regular season game of their choice, autographed player memorabilia or Chef’d gift cards. 

To help football fans kickoff their winning “Big Game Party in a Box”, featuring Bolthouse Farms® products, Chef’d and Minnesota Vikings Kyle Rudolph and Chad Greenway will deliver original recipes with fresh ingredients as part of two new Chef’d meal kits inspired by the star players’ favorite tailgate grub. The first-of-their-kind game day meal kits tackle the planning and prep, and help party hosts score with delicious and balanced dishes that include Rudolph’s Bratwurst Sandwiches or Greenway’s 4- Hour Pulled Pork Tacos. Football players turned foodies, Rudolph and Greenway will demonstrate their kitchen skills in a head-to-head cook-off competition viewable on Viewers that vote on the website for their favorite meal kit, as well as purchasers, will be entered to win an assortment of prizes, including a football tailgate package of their choice for the 2016/17 season. Each “Big Game Party in a Box” ordered will also give back to the Twin-Cities community. Rudolph will donate a portion of the proceeds from his meal kit to the University of Minnesota Children’s Hospital while Greenway will contribute to his Lead the Way Foundation. “This meal kit is an opportunity to elevate consumers’ game-day experience at home during an occasion where fruits and vegetables typically sit on the sidelines,” said Suzanne Ginestro, Chief Marketing and Innovation Officer at C-Fresh, a division of the Campbell Soup Company. In addition to the signature main dish, each meal kit will include two side dishes – roasted Buffalo wings with Bolthouse Farms Chunky Blue Cheese Yogurt Dressing and an arugula salad with Bolthouse Farms Classic Balsamic Vinaigrette. Also included in each kit are the fixings for a Bolthouse Farms Watermelon-Mint Lemonade mocktail. The “Big Game Party in a Box” is available for pre-order on from January 8 through February 8, 2016 for $119. Each meal kit is designed to serve eight people, and will be shipped for delivery in time for the Big Game.

Every order will also automatically enter the purchaser for a chance to win, limit one entry per person. To watch the videos, tune into and follow @BolthouseFarms on Twitter, Instagram and Facebook to see the latest news, recipes, photos, videos and more. To join the conversation, use #gameday. Player services were procured by the NFL Players Association (NFLPA) as part of the collaboration between the NFLPA and Chef’d to provide customers with unfettered access to the home kitchens of players who are passionate about cooking and fresh meals. The goal of both organizations is to develop a long-term strategic licensing partnership that would feature a larger group of playersturned-foodies creating their own unique meal kits.

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