Reynolds Launches TEXT-MOM Help Line to Offer Holiday Support and Advice from Real Moms (But Call Your Actual Mom Because She Misses You): USA ONLY

Tuesday, December 13, 2016

When it comes to advice, everyone agrees that Mom knows best. However, Mom also wants to know when you’re coming home to visit or why you’re still single. 

To help Americans navigate the holidays without sacrificing sanity, Reynolds Kitchens introduced the TEXT-MOM program, a quick and easy way to get all cooking, baking and entertaining questions answered by a league of real comedian moms; sans judgment, guilt-trips or marathon conversations. From how to host Christmas dinner, partake in a cookie swap, or properly use an oven bag, Reynolds TEXT-MOM has all your pressing holiday questions covered. 

How It Works

From December 12 through December 23, the Reynolds TEXT-MOM team will be on call to provide advice, unconditional love and a dash of comedy via text to people across the country. The team is comprised of six real moms who hail from Chicago’s iO Theater, a world-famous improv destination. U.S. residents can text 937-TEXT-MOM (937-839-8666) from 9 a.m. to 6 p.m. CT and receive a funny (and helpful!) mom response within the hour.

“As a family brand, Reynolds is committed to making the holidays as easy and stress-free as possible, from offering cooking and baking solutions to the launching the new TEXT-MOM program,” said Mike Mazza, brand director for Foil at Reynolds Consumer Products. “While everyone loves their mom, this program harnesses Mom’s vast knowledge and great advice quickly without the guilt or extra commentary, letting Americans across the country enjoy more time with friends, family and of course, their actual moms.”

Now open and ready for questions, the Reynolds TEXT-MOM help line is open to U.S. residents through December 23. Normal texting rates apply. For more information on the TEXT-MOM help line, please visit

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