Kellogg's Canada Brings Back Premiums in SMP of Kellogg's Cereals

Thursday, May 21, 2015

Remember a time when opening a box of cereal brought the excitement of finding a surprise inside? It was thrilling and adventurous—like going on a treasure hunt at the breakfast table.

This spring, Canadian families can experience that delight again as they open specially-marked, family-size boxes of Kellogg’s cereal with one of five collectible Cereal & Milk Spoon Straws inside! Each spoon straw features a beloved Kellogg’s character and will bring a little more FUN to breakfast. 

I love the spoon and straw idea for kids for their cereal. I remember as a kid I used to either eat the cereal dry right out of the box, or as a kid your always using a straw to blow bubbles in something liquid.  I do hope that Kellogg's Canada will continue offering premiums in their cereals. As a kid I remembered when mom would bring food and cleaning products home that would contain a little surprise in them. I always wanted to be the one to open the box right away and dig it out! Oh the good 'ole days! Let's bring that back again!

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